Account Director DM or CRM Agency
A Cracking AD role for someone who wants to join a smaller, privately- owned fast growing agency. This agency has a great relaxed atmosphere and none of the corporate feel of the larger networks. They have recently added more new clients and so are looking for an established and strong Account Director, beyond SAM level looking to step up.
You will be responsible for a number of accounts and be the key client interface; leading and delivering against the vision of each of these accounts. You will have solid experience in CRM and a comprehensive understanding of the importance and value of data. An opportunistic mindset, and someone who enjoys the pitch process, would also be ideal.
Key requirements of the role are:
§ Proven agency account leadership experience, with revenue generation responsibility
§ Gravitas and senior client relationship building ability
§ Internal agency team leadership skills, and team building and management experience
§ CRM agency expertise, including the following:
o Understanding of data, analytics and modelling (selling and managing, not personal execution)
o Familiarity with CRM customer journey design, development and implementation
o CRM channel strategy and execution (including Email, Direct Mail, Social and Digital channels)
o Creative campaign development and delivery
o Results management and programme optimisation experience
Reporting directly to a Business Director, you will be one of two ADs in the team and 2 Account Managers to provide support.
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