Head of Social

Location
London (Central), London (Greater)
Salary
£50k-£60k (D.O.E)
Posted
11 Aug 2017
Closes
11 Sep 2017
Discipline
Marketing
Business Type
Agency
Contract Type
Permanent
Hours
Full-Time

We are currently working with an award winning client who have an exciting Social Media position to head up a small but growing division within a truly integrated and independent comms agency. This is a newly created position and will sit across multiple clients – so a varied audience and activation.

The position will be the main driving force of this arm of the business. You will be providing strategic ideas, building long lasting relationships with clients and creating amazing social campaigns, following briefs and ensuring departments are working together to make the campaigns a reality. You will be a mentor for the social media team and you will be the face of all things social both within the agency and externally to clients. An important part of the role will be to have input and join the new business pitches.

Responsibilities

  • Build a short and long term strategic plan for the social media department, including key opportunities, targets and required skill-set
  • Develop insight led, inspirational social media briefs
  • Conduct inspirational and effective creative briefing sessions with social media team members
  • Define and communicate clear priorities for internal and external stakeholders, supporting new and existing business
  • Work with the senior management team on new business pitches
  • Collaborate with internal departments and external stakeholders to deliver seamless BAU content, campaigns and project management
  • Work closely with the Head of Marketing, Head of PR, Managing Directors and Associate Directors to recommend and execute cross-functional campaigns
  • Create, present, and be able to continually speak to industry trends, platform trends, and competitive positioning for our clients
  • Collaborate with and support more junior members of the team to improve workflow, approach, process and growth
  • Manage multiple social media channels with a consistent, on-brand tone of voice and strategic overview
  • Day to day management and moderation of the social channels and community
  • Work to devise social campaigns and; advise the team on best formats
  • Create and present weekly, monthly and campaign based reports
  • Liaise with the teams to develop necessary social assets and ensure delivery
  • Support the team in developing and executing the strategic approach for our social media channels
  • Feed in social platform, paid social and content best practice knowledge during strategic brainstorm sessions
  • Create and maintain best practice documents on the main social channels and communicate these to the wider team on a regular basis
  • Be a social media native - stay abreast of social trends and new social opportunities and report on these to the business and client
  • Deep knowledge and practical experience of working with key social
  • Be a social expert – have a good understanding of audience behaviours on key social channels, and recommend how content should respond to this
  • Help lead and maintain day to day relationships with social platforms
  • Pro-actively use search, social tools and trends data to identify new content opportunities

Attributes required for this role:

  • Passion for Social Media
  • Excellent writer
  • A team player with oodles of initiative and good people skills
  • The ability to mentor and educate
  • Great attention to detail
  • Ability to present and pitch with confidence
  • Excellent communication abilities