Marketing Manager - Events, Magazines, Digital

Recruiter
Location
London (North), London (Greater)
Salary
up to £40k + 5% Bonus + bens
Posted
11 Aug 2017
Closes
11 Sep 2017
Ref
CB7282
Discipline
Marketing
Sector
B2B, Technology
Business Type
Media Owner
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

You will be working for this cutting-edge global media and events company responsible for covering a variety of industries where decision-makers across the world look first to gain the leading edge in their markets. With a fast-paced and growth-oriented environment, they value exceptional performance and recognizes the outstanding people who work together to make success happen. They offer a comprehensive benefit and compensation package as well as a friendly and integrated culture with a business casual work environment.

Summary:

The Marketing Manager manages the marketing efforts of various events, magazines and digital media products in their respective industries, with their overall responsibility to drive total attendance and increase product revenue.

Responsibilities:

  • Develop an event marketing plan with thorough competitive analysis, marketing budget, and concept, to include the creative brief for each marketing campaign to ensure maximum market penetration and exposure, identification of industry hot topics, utilization of all appropriate marketing mediums, maximum return on investment and adherence to standard marketing timeline
  • Manage from concept to execution the entire marketing campaign, including but not limited to mailings of conference catalogs, brochures, ads, postcards and other marketing collateral
  • Act as the single point of contact with Creative Services/Studio regarding the concept and marketing collateral to ensure consistency and compliance with corporate policies as it relates to branding, logos, trademarks and trade names, and have final approval authority on all marketing materials
  • Maintain the website ensuring fresh material and content throughout the year
  • Work with the sales teams to manage sales promotion including direct mail, flyers and prospectus
  • Manage and analyze the selection and order of appropriate lists and coordinate the use of internal lists and external rental
  • Schedule all advertising and public relations activities, and be responsible for all press releases in accordance with company policy, manage and track distribution both internally and externally
  • Direct, manage and authorize all barter, trade and co-marketing agreements
  • Oversee and manage the development and execution of all on-site signage to ensure compliance with the company branding policies and consistency with the established marketing campaign from concept to show floor
  • Oversee and manage the company booth/presentation at each event to ensure compliance with the company branding policies and protection of the company and logos, trade names, and trademarks.  The company booth should entail a complete presentation of total company products across all industries
  • Create and manage the event marketing budget
  • Attend advisory board meetings as needed to obtain market research and insight into conference content
  • Research and stay informed of the issues/topics within each of their respective industries using trade publications, marketing trade publications for vendor information, trends, and competitive information
  • Utilize a tracking system for marketing materials to evaluate campaign effectiveness (i.e. which pieces/lists are working and which are not)
  • Devise overall marketing campaign assessment procedures, including but not limited to on-site surveys and focus groups, to evaluate performance of each and make recommendations for improvement
  • Oversee and manage all copywriting activities to include the proofing and writing of copy created for marketing pieces in accordance with established company standards
  • Oversee and manage social media campaigns as needed for events
  • Travel to events and meetings as needed

Essential Qualifications:

  • Requires a strategic, creative and energetic team player
  • 4-5 years experience in marketing or advertising sufficient to meet the requirements of the role
  • Bachelor’s degree in marketing, communications, advertising or related field
  • Effective oral and communication skills
  • Copywriting skills & ability to manage multiple campaigns
  • Excellent proofreading skills
  • Excellent interpersonal skills to collaborate with others easily
  • Conformance with tight deadlines to accomplish work
  • Proficient in Microsoft Office Suite
  • Experience in Adobe Creative Suite a plus
  • Ability to be self-motivated to reach goals
  • Experience in social media
  • Some travel required

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