Consumer, Social Media and Behavioural Data - Research Manager
Are you tired of traditional survey research and believe that a more holistic approach is really the way to give companies genuine, ground-breaking insight? We are working with a consultancy who has made significant investments into being as innovative as possible, mixing consumer opinion with behavioural data.
They have moved away from long survey research. They realise that behavioural data combined with consumer opinion is much more valuable in building a story of what customers think and also do and therefore, most importantly, how companies can make money from this (something that is notoriously difficult as people are engaged with brands but don't necessarily buy from them).
Projects with a leading social media business look at precisely this, how to turn brand engagement into profit. This can be done through customer journey tracking and seeing the point they stop and how to change that into a purchase. This approach means big projects require creativity and outside the box thinking. Often the solution isn't clear cut but also the methodology isn't anymore and isn't a large survey. That is where the interest comes for researchers. A freedom to solve these issues as you see fit by using a range of new and innovative solutions in an environment which not only encourages risk taking but demands it.
This has lead them to winning the coveted best place to work award. They are looking for a research manager who is interested in doing things differently. They ask that applicants have:
- Experience of executing projects from start to finish
- Strong understanding of different quant research methods
- Excellent client facing skills, a consultative mind set
- Ability to analyse different sets of data, and to synthesize this into strategic insight
- Organised and able to work across and manage several projects at a time
If working in an environment known for it's award winning project work as well as culture is for you then apply now
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