Senior Digital Marketing Exec

Location
Kent, Folkestone
Salary
£23000 - £33000 per annum
Posted
30 Aug 2017
Closes
29 Sep 2017
Ref
1629196
Contact
Kieran Fanner
Discipline
Marketing
Specialism
Digital
Sector
Finance
Business Type
Brand / In-house
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

We are looking for a Senior Digital Marketing Executive to join a well known and ambitious financial service company based in Folkestone.

The Senior Digital Marketing Executive will be a hands-on optimisation expert tasked with personalising and routing online traffic on membership & group pages to ensure frictionless journeys, inform optimised page designs and ultimately generate better results.

Requirements:

  • Demonstrated experience with conversion rate optimization
  • Previous experience of analysis, targeting, optimisation, measurement
  • Experience using on site personalisation tools such as Adobe Target, Optimizely, Maximiser, Visual Web Optimiser
  • Strong understanding of conversion drivers, marketing, and sales and purchase cycles
  • Ability to use data to drive fundamental web marketing decisions and strategies
  • A/B, MVT Testing and personalisation skills
  • Experienced in using analytics packages (Adobe Analytics, Google Analytics, SessionCam)
  • Experience of generating ideas for and developing and improving traffic flow and conversion
  • Experience understanding, setting and measuring KPIs
  • Strong communication skills - ability to convert and translate complex data into digestible insight
  • Excellent analytical skills
  • Experience of optimising customer journey through data driven design, user-centred design and user testing
  • Deep understanding of digital channels and their application for varying marketing goals
  • Sound commercial awareness

This is a fantastic opportunity to work for a company with ambitious plans for 2017 and beyond, with the right candidate stepping into the role you will receive fantastic career progression with the role