Digital Planning Director

Location
London (Central), London (Greater)
Salary
£60k + benefits
Posted
08 Sep 2017
Closes
08 Oct 2017
Discipline
Advertising
Sector
Online
Business Type
Agency
Contract Type
Permanent
Hours
Full-Time

Digital Planning Director

Central London

£60k + benefits

We are looking for a senior Digital Planner could that be you? If you are looking for a role with close client contact  and where you will be creating and leading new solutions - this could be the role for you!

This world-renowned media communications agency is looking for someone to work on a cross section of their clients and ensure the agency is leading the industry in digital thinking and execution. You will be supporting the Managing Partner Digital in driving digital excellence, growth, innovation and thought leadership. By working with planners and strategists alike the Digital Planning Director will inject strong digital thinking into existing client delivery as well as new business pitches.

As Assistant Campaign Manager, your responsibilities will include:

  •          Driving maximum use of digital where relevant, layer digital in an interesting and innovative way to deliver real value to the plan and client business.
  •          Full ownership of digital elements of media responses as well as leadership and delivery of non-media projects such as SEO, data strategy, personalisation, attribution and measurement frameworks.
  •          Be a key transformation agent alongside Business Directors in the strategic, commercial and operational capacity to help clients drive change in a fast changing, increasingly complex marketing landscape
  •          Working closely with all parties to create strong client brief responses, annual client roadmaps, ensure operationally we deliver a strong product from planning to delivery and reporting results.
  •          Overall responsibility and accountability for the creation and communication of annual client development roadmap that supports the continual development of digital and related areas, and delivers against client and agency objectives.
  •          The role is naturally involved in creating and driving new solutions outside of paid media to inform, complement and deliver more holistic benefits to our clients.
  •          Actively contribute to strategic thinking in digital within the agency leveraging the best technologies, partners, internal capabilities and thinking.
  •          Ensuring consistent communication of our thinking right through to activation and ultimately reporting
  •          Providing a conduit between planning and delivery teams to deliver project work

What skills and person specifications are they looking for?

  •          An established Account Director who is ideally working on a brand client.
  •          Understanding of the paid, owned and earned ecosystem to help drive more connected and sophisticated delivery in non-paid environments.
  •          Understanding of Programmatic.
  •          Ability to lead digital vision with senior clients, inspire and improve their digital understanding and foster trusting relationships
  •          Effectively land digital solutions with planning teams and clients to drive client business
  •          Maintain strong and trusting relationships with Business Directors, Strategists and digital strategy team and proactively offer support where digital strategy can support
  •          Excellent relationships with senior level trading partner contacts
  •          High sense of ownership, drive, agenda setting
  •          Ability to mobilise a team of activation and content creators to brainstorm an initial response to brief and have them refine it
  •          Strong ability to create a role for digital strategy outside of mere digital buying, leveraging media owners, strategists and other internal and externally available resources
  •          Good understanding of digital tracking technologies and methodologies
  •          Excellent communication and project management skills seeing projects and campaigns through from response to brief to final billing and PCA.

So, if you are an Digital Planning/Account Director looking to join a fantastic company who will invest in you, and to find a role with lots of responsibility, apply now for immediate consideration!