Stopgap

Head of Marketing

Recruiter
Location
London
Salary
£40000 per annum
Posted
12 Sep 2017
Closes
12 Oct 2017
Ref
VGC-090259
Contact
Victoria Constable
Discipline
Marketing
Sector
Technology
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Looking for someone with a passion for tech to lead a small team to market a portfolio of tech forward global B2B events...

Head of Marketing - £40,000 - London

THE COMPANY
Our client is one of the world's leading business intelligence, academic publishing, knowledge and events businesses, creating unique content and connectivity for customers all over the world.

THE ROLE
As the Head of Marketing of this small team, you will manage a Marketing exec. and an Automation specialist. You will be responsible for leading the marketing strategy of a portfolio of 14 global B2B tech events (£5-50k budgets). There will be the opportunity to travel approx. 4-6 times per year across Europe and America.

Your job will be to plan, budget these events alongside the operations and production team ensuring that they are reaching the widest possible audience. You will research new areas to target and explore new channels/content to maximise their success. Using your tracking and reporting skills you will identify hot spots, click through rates etc. to ensure that the events are hitting ROI.

This role also focuses on the marketing strategy of data acquisition (working with the in-house data team) and audience segmentation.

YOU
To be considered for this role you must have had some previous experience of line management or team leadership. You will also be digitally and commercially savvy. A passion and interest in tech is important as is a go-getting attitude.

This would suit someone who is ambitious and perhaps at Marketing Manager level ready for the next step up in their career at a global company.

Please apply now if you're interested!

Head of Marketing - £40,000 - London

If this role isn't what you're looking for, don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity. Marketing Recruitment - The Stopgap Way.