Topic page for Coca-Cola Enterprises at Campaign UK

Campaign UK topic page, a collection of Coca-Cola Enterprises articles and analysis

Articles: 2 Results
Use digital technology and personalisation to beat the discount challenge

Use digital technology and personalisation to beat the discount challenge

Highly targeted digital marketing can help brands retain customer loyalty, writes Simon Miles, digital director at Coca-Cola Enterprises.

UM London wins £5m Coca-Cola Enterprises media

UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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