Topic page for Coca-Cola Enterprises at Campaign UK

Campaign UK topic page, a collection of Coca-Cola Enterprises articles and analysis

Articles: 2 Results
Use digital technology and personalisation to beat the discount challenge

Use digital technology and personalisation to beat the discount challenge

Highly targeted digital marketing can help brands retain customer loyalty, writes Simon Miles, digital director at Coca-Cola Enterprises.

UM London wins £5m Coca-Cola Enterprises media

UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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