Topic page for Coca-Cola Enterprises at Campaign UK
Campaign UK topic page, a collection of Coca-Cola Enterprises articles and analysis
Highly targeted digital marketing can help brands retain customer loyalty, writes Simon Miles, digital director at Coca-Cola Enterprises.
UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of
Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.
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