Topic page for Coca-Cola Enterprises at Campaign UK

Campaign UK topic page, a collection of Coca-Cola Enterprises articles and analysis

Articles: 2 Results
Use digital technology and personalisation to beat the discount challenge

Use digital technology and personalisation to beat the discount challenge

Highly targeted digital marketing can help brands retain customer loyalty, writes Simon Miles, digital director at Coca-Cola Enterprises.

UM London wins £5m Coca-Cola Enterprises media

UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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