Topic page for Forsman Bodenfors at Campaign UK
Campaign UK topic page, a collection of Forsman Bodenfors articles and analysis
Volvo has commissioned the Swedish DJ and producer Avicii to rework Feeling Good, the track made famous by Nina Simone,
It's rare for a brand to intentionally inspire feelings of melancholy in consumers, but this is just what this stunningly-shot
Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign
Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy
Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."
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