Topic page for Forsman Bodenfors at Campaign UK
Campaign UK topic page, a collection of Forsman Bodenfors articles and analysis
Volvo has commissioned the Swedish DJ and producer Avicii to rework Feeling Good, the track made famous by Nina Simone,
It's rare for a brand to intentionally inspire feelings of melancholy in consumers, but this is just what this stunningly-shot
Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign
Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
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