Topic page for SXSW at Campaign UK

Campaign UK topic page, a collection of SXSW articles and analysis

Articles: 79 Results
A CMO's view on whether SXSW lives up to the hype

A CMO's view on whether SXSW lives up to the hype

Is SXSW really worth the jet lag and the trek to Austin, asks O2 chief marketing officer Nina Bibby.

From internet to splinternet: why there's something wrong with the web

From internet to splinternet: why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint

SXSW diary: nothing feels radical anymore

SXSW diary: nothing feels radical anymore

Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive.

Murderous AI (or not), megacorps, superhumans and other trends from SXSW

Murderous AI (or not), megacorps, superhumans and other trends from SXSW

Once the initial shock on the senses dies down, one begins to notice key themes.

Tech's new frontier: the human brain

Tech's new frontier: the human brain

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

Big tech and media activations eclipse startups at SXSW this year

Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

SXSW diary: Not your momma's wearables

SXSW diary: Not your momma's wearables

Laura Jordan Bambach, chief creative officer at Mr President, continues to share her daily highlights from South by Southwest Interactive.

Five takeaways from SXSW 2017

Five takeaways from SXSW 2017

MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity

SXSW diary: Robot comedy and grown ups playing science

SXSW diary: Robot comedy and grown ups playing science

Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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