LATEST NEWS & ANALYSIS ON AD-BLOCKING

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Fight ad-blocking by building better products

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Google took down 1.7bn 'bad ads' in 2016

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Adblock Plus exchange launch hits trouble

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Facebook bats back in ad-blocking 'ping pong'

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AdBlock Plus turns tables on Facebook

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Why ad-blocking doesn't matter

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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