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Five takeaways from SXSW 2017

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SXSW diary: Robot comedy and grown ups playing science

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How may AI help you, sir?

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AI will become common for smartphone users

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Why artificial intelligence won't be a threat in 2017

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Will AI make you redundant?

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Creative agencies ignore AI at their peril

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Editors vs algorithms: which is the winner in media?

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Meet Alexa: Amazon Echo reviewed for marketers

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Dmexco 2016: revenge, rivalry and virtual reality

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How Nectar uses AI to make loyalty smarter

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AI: From sci-fi to the real world

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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