LATEST NEWS & ANALYSIS ON ADVERTISING'S CRISIS OF TRUST

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Secrets to a steady (client-agency) relationship

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Should more media owners disclose agency rebates?

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Dentsu to abandon its 1951 'devil' rules

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The great media agency transparency debate

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Media agencies must face up to trust issue

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Marketers face trust, power and skills gaps, say academics

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Dentsu overbilling controversy deepens

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Welcome to the trust economy

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WFA urges advertisers to take action over ad fraud

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ISBA's media transparency contracts under fire from agencies

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Act now to combat the fraud shaming our brands

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Bots versus brands: Ad-fraud warfare in APAC

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ANA probe will follow the money

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Sorrell questions US media agency probe

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US investigates trading practices

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Tackling the £6.5bn ad fraud problem

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Tech viewpoint on online ad fraud

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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