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British Airways and Avios "VR Madrid" by Soul

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Inside the John Lewis 'Buster the Boxer' VR experience

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Dmexco 2016: revenge, rivalry and virtual reality

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Watch: What does good virtual reality look and feel like?

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Watch: Havana Club's virtual reality pop-up bar

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There's so much more to VR than 360 degree video

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Mixed reality is making the mundane magical

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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