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Trinity Mirror's print ad revenue falls 19% as The New Day closes
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Trinity Mirror's print ad revenue falls 19% as The New Day closes

Print advertising revenue at Trinity Mirror fell by 19 per cent in the first four months of this year, the publisher reported on the day it confirmed it would close The New Day.

ITV plots ad takeover for Queen at 90 show
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ITV plots ad takeover for Queen at 90 show

ITV is to air a royal-themed ad break to celebrate the Queen's 90th birthday, with 11 brands taking part in "a unique, extended" commercial that will last two-and-a-half minutes.

Netflix seeks media agency for special projects
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Netflix seeks media agency for special projects

Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects.

Trinity Mirror launches programmatic ad sales team
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Trinity Mirror launches programmatic ad sales team

Trinity Mirror's ad sales division is launching a new programmatic team, which is expected to be responsible for 40 per cent of the Daily Mirror publisher's digital display ad revenue.

Trinity Mirror set to axe The New Day two months after launch
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Trinity Mirror set to axe The New Day two months after launch

Trinity Mirror is expected to announce the closure of The New Day, the newspaper launched at the end of February, after flagging sales.

UK content marketing spend predicted to more than double by 2020
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UK content marketing spend predicted to more than double by 2020

Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.

ASA issues stricter guidelines for broadband ads
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ASA issues stricter guidelines for broadband ads

The ad watchdog has released stricter guidelines for broadband ads featuring prices to avoid misleading customers.

Posterscope aims to bolster digital offering with acquisition of Liveposter
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Posterscope aims to bolster digital offering with acquisition of Liveposter

Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platform which enables digital campaigns to run across multiple networks and media owners.

Bloomberg Media launches custom content division Kinection
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Bloomberg Media launches custom content division Kinection

Bloomberg Media has expanded its content offering with the launch of Kinection, a new division producing custom content for its commercial partners.

SoundCloud to sell ads on UK music streaming service
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SoundCloud to sell ads on UK music streaming service

SoundCloud, the music streaming and sharing service, is to sell advertising for the first time in the UK through Global's digital audio exchange, Dax.