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Viacom rebrands Channel 5 portfolio
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Viacom rebrands Channel 5 portfolio

Viacom is rebranding the Channel 5 TV and digital portfolio.

Viacom and Snapchat agree international ad sales and content deal
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Viacom and Snapchat agree international ad sales and content deal

Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.

Google has plenty of arrows in its quiver in battle with Facebook
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Google has plenty of arrows in its quiver in battle with Facebook

Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.

Premier League gives lion a makeover as it waves goodbye to Barclays
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Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim
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Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers.

Six Nations 2016: Why it's never been easier to target rugby fans
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Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands
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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Campaign Viral Chart: Heinz Super Bowl ad in top spot
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Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Arena hits jackpot with Win Cash Live's seven-figure media account
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Arena hits jackpot with Win Cash Live's seven-figure media account

Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.

Vogue launches biggest ever March issue with 275 pages of ads
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Vogue launches biggest ever March issue with 275 pages of ads

Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.

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