Susan Clarke to oversee digital at the7stars

By Nick Batten, campaignlive.co.uk, Thursday, 04 October 2012 11:05AM

The7stars has appointed the MEC client activation director, Susan Clarke, as its head of digital.

Clarke: joins from MEC as head of digital

Clarke: joins from MEC as head of digital

Clarke will oversee the independent media agency's digital team, across disciplines such as search, display, ad exchange, social, behavioural, video-on-demand and viral.

She replaces Julian Ireland, who is leaving the7stars to explore other options.

Clarke will be responsible for ensuring the delivery of "best-in-class" digital campaigns across all clients, including Suzuki, Sandals and the Discovery Channel.

Jenny Biggam, the founding partner at the7stars, said: "Digital is such an important area for our clients - not only within integrated campaigns, but offline-only is increasingly popular as technology allows us to be even more targeted. Sue's knowledge and experience means she's perfectly placed to lead our digital team."

Clarke said: "The7stars is innovative, outspoken and has an impressive client base."

This article was first published on campaignlive.co.uk

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