Aunt Bessie's 'Margaret and Mabel' by VCCP
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John Lewis: making of 'The Journey'
By Sara Kimberley, campaignlive.co.uk, Monday, 26 November 2012 03:15PM
We take a look at behind the scenes footage of this year's John Lewis Christmas ad campaign, 'The Journey, which as already amassed more than two million views on YouTube.
John Lewis: the making of the Christmas ad 'The Journey'
The footage includes an interview with John Lewis' marketing director Craig Inglis who explains the creative message for the campaign this year was about going the extra mile. Adam & Eve/DDB's executive creative director, Ben Priest also says two inanamate objects like snowmen are bound to capture people's imagination.
The ad launched on 9th November.
Follow @SaraKimberleyThis article was first published on campaignlive.co.uk
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
