LATEST MEDIA NEWS & ANALYSIS

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Facebook battles fake news with editorial rights

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Transformation in an era of short-termism

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Google relaunches Google Glass

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Wake up and smell the effectiveness

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From interruption, to engagement, to doing

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Why brands should look outside the London bubble

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My Media Week: Matt Teeman, Primesight

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.