MAGAZINE NEWS & ANALYSIS

MEDIA
Sport magazine turns 10: editor talks about challenges and favourite covers
BRANDS
Google to give away VR sets with NME
MEDIA
Spark 2016: Younger audiences read more mags than the population at large
MEDIA
Bauer Media posts second highest turnover despite fall in advertising
MEDIA
Haymarket and Dax tie up to share data
BRANDS
Seat Mii outcry highlights 'outdated' auto marketing
MEDIA
An editor is a 'walking algorithm' better than any machine, says Elle chief
MEDIA
Time Inc job losses loom amid restructure
MEDIA
Kevin Hand remembered as 'towering figure' of magazines
MEDIA
Things we like: Wallpaper* turns 20 and the UK gets a new DJ-free digital station
BRANDS
Cosmopolitan partners Seat to launch car for women
MEDIA
Watch: Tour Marie Claire's new beauty shop Fabled
MEDIA
Things we like: Marie Claire's makeover and the Telegraph's profits
MEDIA
Hearst explores TV and events with first chief content officer
MEDIA
Matalan launches branded content deal with ITV and Time Inc
MEDIA
Do the ABCs reflect the true influence of magazine brands?
Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.