OUTDOOR NEWS & ANALYSIS

AGENCY
GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign
BRANDS
Council's poster campaign banned for offensive depiction of beggars
BRANDS
International Meownetary Fund: Tube cat posters are going global
MEDIA
Clear Channel restructures into single commercial team
AGENCY
A Lasting Impact

A Lasting Impact

MEDIA
Route invests £20m in expanded research for outdoor advertising
MEDIA
Watch: Tube ads replaced with pictures of cats in 'citizen takeover'

Watch: Tube ads replaced with pictures of cats in 'citizen takeover'

AGENCY
Virgin Media brings all-powerful children to the screen in new campaign for TV
BRANDS
Sainsbury's cheers on Paralympic athletes in new outdoor campaign
MEDIA
Is digital dumbing down out-of-home?

Is digital dumbing down out-of-home?

AGENCY
Could cats on the Tube offer a glimpse of better advertising?
BRANDS
How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers
AGENCY
8 ways to get creative with digital out-of-home
MEDIA
Outdoor marketing funding in doubt as Outsmart shrinks
MEDIA
Cat campaign signs deal for Clapham Common takeover
MEDIA
Digital advertising dealt Outsmart its final blow
Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.