PRESS NEWS & ANALYSIS

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I shall say it loud and clear: print will never die

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Can press chiefs save joint ad sales plan?

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Should more media owners disclose agency rebates?

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Fake news and Brexit put news brands in peril

MEDIA
Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.