PRESS NEWS & ANALYSIS

MEDIA
Newspapers warn government over Google and Facebook taking digital adspend
MEDIA
Alex Graham to chair Guardian owner
MEDIA
Newspaper revenues fall amid talk of joint ad sales
MEDIA
Joint ad sales can help newspapers survive digital storm
MEDIA
Sunday Sport cannot run explicit sex chat line ads on back page, ASA rules
BRANDS
Dorset shop rapped by ASA over 'racist' golliwog newspaper ad
MEDIA
Telegraph warns of 'intense competition' from Facebook and Google
AGENCY
Telegraph Media Group in talks with agencies over digital media business
MEDIA
DMGT to increase Metro print run as Trinity Mirror returns franchises
MEDIA
Things we like: Marie Claire's makeover and the Telegraph's profits
MEDIA
Trinity Mirror marketing moves into ad sales and merges with branded content
MEDIA
Things we like: Carling's TV innovation and the FT festival
MEDIA
Newsworks chief executive Rufus Olins quits to join Co-operative Group
MEDIA
Guardian discloses it gives cash and free ad space in rebates to agencies
MEDIA
News UK poaches Trinity Mirror's Mark Field to head content arm
MEDIA
Do advertisers need to fall in love with print again?
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.