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British Gas appoints MediaCom for £55m UK media

British Gas appoints MediaCom for £55m UK media

British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.

MEDIA NEWS & ANALYSIS

AGENCY
Campaign Viral Chart: Airbus shows off planes in this week's most shared ad
AGENCY
Molson Coors to talk to agencies over media business
BRANDS
ANA calls for Facebook third party auditing
AGENCY
Remarkable people name their heroes in new podcast from creative industry
MEDIA
Why Facebook and Google should leave their secret gardens
MEDIA
Things we like: Magazines fight back and Channel 4 commits to the Paralympics
MEDIA
Sport magazine turns 10: editor talks about challenges and favourite covers
BRANDS
Google to give away VR sets with NME
AGENCY
In pictures: Celebration time at the New Thinking Awards 2016
BRANDS
A history of Snap(chat) as it turns five

A history of Snap(chat) as it turns five

BRANDS
Instagram influencer platform Tailify relocates to UK
AGENCY
Female bosses need to lead by example, says Huffington
MEDIA
Netmums launches new ad formats in mobile-first refresh
MEDIA
Daily Mail owner to triple cost cutting to £50m amid ad revenue slump
AGENCY
Omnicom shuts M2M in UK after account losses
MEDIA
Brits at Guardian US given poorer employment terms

THOUGHT LEADERS

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

PARTNER CONTENT

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"Transparency and culture is at the very heart of everything we ...

MEDIA

Ideas with Momentum

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Job description: Web developer

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MEDIA

The Digital Cinema Media Awards 2016

MEDIA

Be useful, be entertaining: native advertising's golden rules

MEDIA

Your ad is viewable but did anybody see it?