Hub Pages - Header images
Hub Pages - Header images

Media

Powered by
Media Week Logo

BRANDS
Most sectors should spend more on cinema advertising for better ROI, research suggests
Simon Gwynn
Added 10 hours ago

Most sectors should spend more on cinema advertising for better ROI, research suggests

Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher...

Programmatic spend will grow almost a third in 2017, forecast says
Added 13 hours ago
Simon Gwynn

Programmatic spend will grow almost a third in 2017, forecast says

It's mindset that matters most in digital transformation
Added 15 hours ago
David McEvoy

It's mindset that matters most in digital transformation

Stop Funding Hate has led the campaign against the right-wing newspapers
Added 16 hours ago
Gurjit Degun

Should brands pull ads over editorial coverage?

MEDIA NEWS & ANALYSIS

MEDIA
Three calls for customer insurgency to level playing field with rivals EE and Vodafone
Added 16 hours ago
Simon Gwynn

Three calls for customer insurgency to level playing field with rivals EE and Vodafone

AGENCY
Will AI make you redundant?
Added 17 hours ago
Dino Burbidge

Will AI make you redundant?

MEDIA
Still top dog: 'power of TV' is big winner at ITV's Upfronts
November 25, 2016
Gideon Spanier

Still top dog: 'power of TV' is big winner at ITV's Upfronts

AGENCY
Campaign Viral Chart: John Lewis Christmas ad is number one again
November 25, 2016
Unruly

Campaign Viral Chart: John Lewis Christmas ad is number one again

BRANDS
Fantastic Beasts leads the way for innovative multiplatform storytelling
November 25, 2016
Sir William Sargent

Fantastic Beasts leads the way for innovative multiplatform storytelling

BRANDS
Shan Henderson: the director of mobile at Yahoo UK
November 25, 2016
Shan Henderson

Yahoo UK's director of mobile says patchy Wi-Fi is his secret work weapon

MEDIA
Outdoor Plus: Private Equity takes a significant minority stake
November 25, 2016
Staff

Things we like: Private Equity's stake in Outdoor Plus and media eggheads for Childline

AGENCY
BMW: MEC picks up media account
November 24, 2016
Gideon Spanier

MEC wins £20m BMW media account

MEDIA
Black Friday's print bonanza and the enduring value of high-quality attention
November 24, 2016
Rian Shah

Black Friday's print bonanza and the enduring value of high-quality attention

AGENCY
Why ageism is adland's next frontier
November 24, 2016
Nicola Kemp

Why ageism is adland's next frontier

AGENCY
Moorhead: ‘New contracts are being produced every day for agencies to hide behind’
November 24, 2016
Gideon Spanier & Scott Moorhead

Media agencies must face up to trust issue

BRANDS
Team GB: 2016 marked its biggest investment in social
November 24, 2016
Shona Ghosh

How Team GB won social gold during the Rio 2016 Olympics

MEDIA
Group M casts doubt on pooled newspaper sales
November 24, 2016
Gideon Spanier

Group M casts doubt on pooled newspaper sales

MEDIA
ITV Gala shows that joyful TV entertainment matters
November 24, 2016
Kelly Williams

ITV Gala shows that joyful TV entertainment matters

MEDIA
'Trusted' TV can lift media standards
November 24, 2016
Gurjit Degun

'Trusted' TV can lift media standards

AGENCY
The industry's future is at stake, so we need open debate
November 24, 2016
Gideon Spanier

The industry's future is at stake, so we need open debate

LATEST CAMPAIGN VIDEO

PODCASTS

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

BRANDS
Podcast: Lord Heseltine speaks exclusively on marketing Brexit
June 09, 2016
Shona Ghosh

Podcast: Lord Heseltine speaks exclusively on marketing Brexit

Our Writers

Gideon Spanier

Head of media

Maisie McCabe

Deputy editor

Omar Oakes

News editor

Gurjit Degun

Senior reporter

THOUGHT LEADERS

BRANDS
Abby Carvosso: the group managing director, advertising, at Bauer Media
Abby Carvosso
Nov 23,2016

Luminaries and how brands can reach them

MEDIA
Like astronauts, brands should hope for the best but prepare for the worst
Sue Unerman
Nov 23,2016

Like astronauts, brands should hope for the best but prepare for ...

BRANDS
What the response to Trump tells us about marketers
Zoe Harris
Nov 22,2016

What the response to Trump tells us about marketers

MEDIA
Huddle 2016: Harnessing the power of 'Good'
Helen McRae
Nov 18,2016

Huddle 2016: Harnessing the power of 'Good'

MEDIA
Hamish Nicklin: the chief revenue officer at the Guardian
Hamish Nicklin
Nov 18,2016

It is not down to brands to make moral decisions about ...

AGENCY
Don't ignore past in rush to build the agency of the future
Gideon Spanier
Nov 17,2016

Don't ignore past in rush to build the agency of the ...

MEDIA
Businesses perform better when more women are in senior management
Sue Unerman
Nov 17,2016

Businesses perform better when more women are in senior management

MOST READ
TRENDING
Wes Anderson directs H&M's blockbuster Christmas ad
Share Added 15 hours ago Brittaney Kiefer

1 Wes Anderson directs H&M's blockbuster Christmas ad

Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.

Why ageism is adland's next frontier

2 Why ageism is adland's next frontier

Moorhead: ‘New contracts are being produced every day for agencies to hide behind’

3 Media agencies must face up to trust issue

Anna Jones: outgoing Hearst UK CEO said recent flurry of departures is 'a coincidence'

4 Hearst UK posts £5.4m loss and plans to close titles

5 Hyper relevancy and good ads: how to win back consumer hearts

6 MEC wins £20m BMW media account

Share0 shares

7 Grey raids AMV BBDO and Sunshine to bolster strategy team

Share0 shares

8 Brands battle to win Christmas: six festive ads reviewed

Share0 shares

9 Work less, wrestle more: The truth about being a working parent in adland

Share0 shares

10 Nabs ad shines light on pressure facing working parents

Share0 shares
Christmas 2016 ads: the best so far
Shares0
Share November 04, 2016 Staff

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0

2 Case study: How 'This girl can' got 1.6 million women exercising

Case study: Always #LikeAGirl
Shares0

3 Case study: Always #LikeAGirl

Write now: The lost art of copywriting
Shares0

4 Write now: The lost art of copywriting

Lynx's global campaign encouraged men to throw off the shackles of conformity
Shares0

5 How to reboot brand strategy for the digital age

6 John Lewis reveals 2016 Christmas ad

Share0 shares

7 Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

Share0 shares

8 Job description: Campaign manager

Share0 shares

9 Job Description: Creative director

Share0 shares

10 Job description: Digital marketing executive

Share0 shares

PARTNER CONTENT

MEDIA

Promoted

Promoted

Getmemedia
Nov 28,2016

A media first: the great SoundCloud Go giveaway

MEDIA

Promoted

Antje Derks
Nov 28,2016

'Give people responsibility to take control, they always go the extra ...

BRANDS

Promoted

Eleanor Hawkins
Nov 24,2016

Hyper relevancy and good ads: how to win back consumer hearts ...

MEDIA

Promoted

Stephen Graves
Nov 24,2016

Brand-building in the age of targeting

MEDIA

Promoted

Leo Rayman, Grey London
Nov 24,2016

Ask a simple question: what is the cultural ambition?

MEDIA

Promoted

Radiocentre
Nov 24,2016

October's Aerial Awards winner: EuroMillions 'Rooms'

AGENCY

Promoted

Jennifer Jackson
Nov 21,2016

How to build your employer brand: live chat with HEINEKEN and ...