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Personally targeted TV ads prompt consumers to take action, study shows
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Personally targeted TV ads prompt consumers to take action, study shows

TV viewers are not as ad-averse as is sometimes assumed, new research suggests.

Twitter must capitalise on live events like Rio to grow

Twitter must capitalise on live events like Rio to grow

It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA...

Google's UK sales chief Naughton given global HR role

Google's UK sales chief Naughton given global HR role

Eileen Naughton, vice president and managing director of sales and operations for Google in the UK and Ireland, is moving...

Cedar picks up content and media brief for International Airlines Group

Cedar picks up content and media brief for International Airlines Group

Cedar, the content marketing agency, has added Aer Lingus and Iberia to its client roster in addition to its longstanding...

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Don't blame digital for Brexit

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The ad industry must start talking to end crisis of trust

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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