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How Paddy Power Betfair is using its combined £300m marketing firepower

How Paddy Power Betfair is using its combined £300m marketing firepower

Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling companies following the merger of...

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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Day 9: A day in the life - The Trade Desk, ...

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Get your name in lights

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Day 7: Dmexco in quotes - Mobile

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Day 6: Getting emotional with big data ...

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