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Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

MEDIA NEWS & ANALYSIS

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THOUGHT LEADERS

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We are social media

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Creating the 3D sports fan

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This is the start of a new era for media agencies ...

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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

PARTNER CONTENT

Promoted

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Let's use TV to change minds, attitudes...even society

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Transformational tech is here, now

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"We have to get out of our segments": Alison Lewis, global ...

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Is Blockchain the answer to ad fraud?

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The Thinkboxes shortlist