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McDonald's CMO: 'we suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand...

MEDIA NEWS & ANALYSIS

THOUGHT LEADERS

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1 McDonald's says sorry for exploiting childhood bereavement

McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

PARTNER CONTENT

MEDIA

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Why team GB needs a digital out-of-home partner

MEDIA
BRANDS

The Thinkboxes: March/April 2017

MEDIA

Context creates cultural moments

MEDIA

Trust matters more than ever

MEDIA

A lasting legacy in a changing landscape

AGENCY

The truth about doctors