David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back...

Rolls-Royce seeks agencies for integrated creative brief

What's next for Saatchi & Saatchi after Senior's departure

The year ahead for radio: this 'dead medium' has never been so alive

Planners need to get out of the echo chamber this year


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Snapchat launches search bar to help users find publishers' content

Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content,...


Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory...


Childhood obesity strategy one year on: has it whipped brands into shape?

It's a year since the government's long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and...


How to get into the advertising industry without a degree

As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited's CEO.


ODD launches in US after winning global Perry Ellis ad account

ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account...


Why brands need to change their approach to marketing masculinity

Old-fashioned ideals of masculinity is damaging for men's wellbeing and society as a whole, which means brands need to shift...


Why media agencies must move from 'what' to 'how'

We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London....


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).