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Campaign @ MWC 2017

Latest from Mobile World Congress

MEDIA

Humans first in a digital world

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann...

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A phone innovation Alexander Bell would approve of

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What to think about at MWC 2017

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AI will become common for smartphone users

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Ad fraud solutions need to be mobile-first

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Mobile creates a greater sense of urgency in marketing

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The big three: Mobile trends for 2017

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27 February - 2 March 2017


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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.