Campaign @ MWC 2017
Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann...
27 February - 2 March 2017
KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.