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Campaign @ MWC 2017

Latest from Mobile World Congress

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Humans first in a digital world

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann...

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A phone innovation Alexander Bell would approve of

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What to think about at MWC 2017

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AI will become common for smartphone users

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Ad fraud solutions need to be mobile-first

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Mobile creates a greater sense of urgency in marketing

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The big three: Mobile trends for 2017

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27 February - 2 March 2017


OUR MWC PARTNERS

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.