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London Strategy Unit picks up Royal British Legion strategy work
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London Strategy Unit picks up Royal British Legion strategy work

The Royal British Legion has appointed the London Strategy Unit (LSU) as its strategic partner after a competitive pitch handled by Creative Brief.

TalkTalk to fill X Factor idents with user-generated music videos
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TalkTalk to fill X Factor idents with user-generated music videos

TalkTalk TV's new ident campaign for the talent show, X Factor, allows fans to star in their own music videos.

Pre-tax profits fall by 90% at UTV
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Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

O2 rebrands stores ahead of Rugby World Cup
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O2 rebrands stores ahead of Rugby World Cup

O2 is rebranding its 377 high street stores with England Rugby's red rose as part of its campaign leading up to the Rugby World Cup in September.

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?
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The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

LeoVegas to sponsor Celebrity Juice on ITV2
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LeoVegas to sponsor Celebrity Juice on ITV2

LeoVegas, the mobile casino brand, has signed up to be the new sponsor of Celebrity Juice, the primetime ITV2 celebrity comedy panel show.

Grey New York creates 9/11 Day campaign
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Grey New York creates 9/11 Day campaign

The non-profit organisation, 9/11 Day, has released a campaign urging Americans to do good deeds on the anniversary of the terrorist attack on the US.

Campaign Viral Chart: New Galaxy smartphone ad rises to top spot
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Campaign Viral Chart: New Galaxy smartphone ad rises to top spot

Samsung's introduction to its Galaxy smartphone rose in the chart this week.

Bank flip-flops: why the money men should keep it simple
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Bank flip-flops: why the money men should keep it simple

Philip Davies, the president of branding agency Siegel + Gale, explains why banks need to keep things simple.

What online advertisers can expect from Google Panda 4.2
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What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.

Havas reports 28 per cent year-on-year profit growth for first half of 2015
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Havas reports 28 per cent year-on-year profit growth for first half of 2015

Havas' net income was €77 million (£56 million) for the first half of 2015, up nearly 28 per cent on the same period in 2014.

Buzzfeed appoints WPP in global ad deal
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Buzzfeed appoints WPP in global ad deal

Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.

McCoy's hands creative account to WCRS
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McCoy's hands creative account to WCRS

McCoy's, the KP Snacks crisps brand, has appointed WCRS to be its retained creative agency.

'Media Eyes' billboards track consumers' ages in Birmingham
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'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

Lyst picks Anomaly to run ad account
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Lyst picks Anomaly to run ad account

Lyst, the global fashion e-commerce platform, has appointed Anomaly to its global ad account after a competitive pitch.

VCCP and Saatchi & Saatchi freelance designer wins Fringe comedy award
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VCCP and Saatchi & Saatchi freelance designer wins Fringe comedy award

A former freelance digital designer, who worked at Saatchi & Saatchi and VCCP, has won channel Dave's award for the best joke of the Edinburgh Fringe festival.

Made.com launches first 'unified brand' campaign
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Made.com launches first 'unified brand' campaign

Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand.

Why artificial intelligence will not create more engaging ads
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Why artificial intelligence will not create more engaging ads

Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people.

Watch: MEC takes over rugby stadium to cook for London's vulnerable
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Watch: MEC takes over rugby stadium to cook for London's vulnerable

Five hundred staff members from media agency MEC teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners.

Burger King offers McDonald's chance to make 'McWhopper' together
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Burger King offers McDonald's chance to make 'McWhopper' together

Burger King has offered its rival McDonald's the chance to mark this year's International Peace Day by creating a 'McWhopper' burger together.

'Life is flat unless you shake it', says Orangina in new brand campaign
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'Life is flat unless you shake it', says Orangina in new brand campaign

Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage.

Primesight pulls out of Eye Airports deal
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Primesight pulls out of Eye Airports deal

Primesight has withdrawn from talks to buy Eye Airports, the airport advertising specialist.

How to growth hack your way to successful marketing campaigns
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How to growth hack your way to successful marketing campaigns

Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.

Supermarket row over Morrisons' Ant and Dec price match ad
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Supermarket row over Morrisons' Ant and Dec price match ad

A Morrisons ad, starring ITV presenting duo Ant and Dec, has escaped a ban by the ads watchdog after the supermarket giant agreed to make price comparison information clearer for customers.

WPP reports surge in pre-tax profits but warns of 'misplaced' optimism
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WPP reports surge in pre-tax profits but warns of 'misplaced' optimism

WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2015, up 44.5 per cent year-on-year.

Five business lessons from the Protein World saga
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Five business lessons from the Protein World saga

It was the ad storm of the summer, but did the 'Beach Body Ready' campaign actually work and what intelligence can marketers take from it? Alex Smith, planning director of Sense, investigates.

OOH advertisers can make our cities better places
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OOH advertisers can make our cities better places

Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.

Statoil hires McCann for UK marketing task
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Statoil hires McCann for UK marketing task

Statoil, the Norwegian energy group, has picked McCann London as its UK ad agency after a competitive pitch.

Visa picks Starcom to run global media account
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Visa picks Starcom to run global media account

Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.

Iremonger becomes iCrossing CEO after Paul Doleman exits
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Iremonger becomes iCrossing CEO after Paul Doleman exits

Hearst Corporation has promoted Mark Iremonger to become the chief executive of search marketing specialist iCrossing's UK division.

Northern Ireland's tourist board releases £14 million ad tender
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Northern Ireland's tourist board releases £14 million ad tender

The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency.

Drowning in data? Media owners must help advertisers adapt to change
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Drowning in data? Media owners must help advertisers adapt to change

Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media.

McCoy's urges men to 'go bold' by singing pop songs in public
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McCoy's urges men to 'go bold' by singing pop songs in public

McCoy's is urging men to cast off traditional notions of masculinity, "go bold" and do whatever they feel like, in a new campaign.

Why creatives should always consider working abroad
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Why creatives should always consider working abroad

Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5.

Beer with Kung Fu schnitzel? Britain's Beer Alliance outdoor ads poke fun at street food
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Beer with Kung Fu schnitzel? Britain's Beer Alliance outdoor ads poke fun at street food

Britain's Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million 'there's a beer for that' campaign.

Cheryl Giovannoni to leave Ogilvy & Mather
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Cheryl Giovannoni to leave Ogilvy & Mather

Cheryl Giovannoni, the chief executive of Ogilvy & Mather London, is leaving the agency after two years.

Agencies must put up or be shut out
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Agencies must put up or be shut out

Agencies must take a lesson or two from management consultants if they want to become their clients' trusted advisors, says Ross Farquhar, a partner at 101.

Charities, government, and air force feature in Public Service shortlist for Campaign Big Awards
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Charities, government, and air force feature in Public Service shortlist for Campaign Big Awards

Nine agencies are in the running to win the Public Service category for this year's Campaign Big Awards, for which the final shortlists revealed today.

Football and high street retailers lead Fashion category in Campaign Big Awards
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Football and high street retailers lead Fashion category in Campaign Big Awards

Sportswear, headphones and high street fashion brands have seen their ads nominated for a Campaign Big Award this year.

Grey dominates Campaign Big's Media & Entertainment shortlist
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Grey dominates Campaign Big's Media & Entertainment shortlist

Grey London leads the Media & Entertainment shortlist for the Campaign Big Awards, with seven of the 12 finalists in the category.

BBC One hunts agency for Christmas social campaign
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BBC One hunts agency for Christmas social campaign

The BBC is considering its agency options for a campaign to promote BBC One at Christmas.

101 boosts creative team with CP&B hire
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101 boosts creative team with CP&B hire

101 has hired one of Crispin Porter & Bogusky London's creative directors, Joe Bruce, as a creative.

UTV confirms ITV sale talks
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UTV confirms ITV sale talks

UTV Media, the owner of Talksport, has confirmed it is in talks with ITV over the sale of its TV assets.

Specsavers kicks off CRM talks
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Specsavers kicks off CRM talks

Specsavers is speaking to direct and digital agencies about its CRM requirements.

Bwin picks Home for EU TV campaign
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Bwin picks Home for EU TV campaign

Bwin, the gambling brand that sponsors the Real Madrid football team, has picked Home to handle a pan-European advertising brief.

Speed of ad tech evolution makes collaboration vital, says AOL UK MD
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Speed of ad tech evolution makes collaboration vital, says AOL UK MD

Writing for Campaign, following Microsoft's transfer to AOL of its global ad sales team, AOL UK's managing director says marketers are increasingly demanding a single, holistic view of the customer journey.

'Come bank with me': is cross-selling brands the future of finance?
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'Come bank with me': is cross-selling brands the future of finance?

What may work for one bank won't necessarily work for another, says the chief executive of OgilvyOne.

Nato appoints Engine and Agenda for comms support over next five years
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Nato appoints Engine and Agenda for comms support over next five years

Nato, the inter-governmental military alliance, has appointed Engine and Agenda to handle all its communications requirements across its 28 member states.

Grey and BBH top Financial Services & Legal shortlist for Campaign Big Awards
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Grey and BBH top Financial Services & Legal shortlist for Campaign Big Awards

BBH and Grey London lead the shortlist for Financial & Legal in the Campaign Big Awards.

Eight agencies vying for Grocery and Soft Drinks prize at Campaign Big Awards
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Eight agencies vying for Grocery and Soft Drinks prize at Campaign Big Awards

Eight agencies are in the running to win the Grocery and Soft Drinks category in this year's Campaign Big Awards.

Financial Conduct Authority hires MG OMD to run media account
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Financial Conduct Authority hires MG OMD to run media account

The Financial Conduct Authority (FCA), the financial services regulator, has appointed Manning Gottlieb OMD for its media planning and buying business following a competitive pitch.

John Lewis Insurance launches reckless ballerina ad
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John Lewis Insurance launches reckless ballerina ad

John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Elton John's Tiny Dancer.

William Hill kicks off Take Control campaign with frenetic TV spot
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William Hill kicks off Take Control campaign with frenetic TV spot

William Hill, the bookmaker, has released an energetic TV campaign to advertise its in-play betting products.

Attitude is what really separates independents from big network agencies
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Attitude is what really separates independents from big network agencies

Agility and innovation are the strengths independents illustrate, argues Nick Fox, the founding partner and new business director at Atomic London.

Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared
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Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared

Bar B Q Plaza's emotional Mother's Day ad in Thailand is top of the chart this week.

TMW Unlimited's chief creative officer James departs for Aqueduct
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TMW Unlimited's chief creative officer James departs for Aqueduct

Digital agency Aqueduct has poached Gareth James, TMW Unlimited's chief creative officer, to be its creative partner.

Ogilvy & Mather's FGM awareness campaign leads Charity shortlist for Campaign Big Awards
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Ogilvy & Mather's FGM awareness campaign leads Charity shortlist for Campaign Big Awards

Ogilvy & Mather's "it happens here" campaign for 28 Too Many leads the way in the shortlist for the Charity category in this year's Campaign Big Awards.

#LikeAGirl shortlisted in Household Goods for Campaign Big Awards
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#LikeAGirl shortlisted in Household Goods for Campaign Big Awards

Six agencies are vying for the top award in Campaign Big Awards' Household Goods category.

JWT wins KPMG's global creative account
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JWT wins KPMG's global creative account

KPMG, one of the world's 'big four' accounting firms, has appointed J. Walter Thompson as its global creative agency after a competitive pitch that involved all four major holding companies.

Sky in talks with creative networks
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Sky in talks with creative networks

Sky, the pay-TV broadcaster, is speaking with advertising agency networks about its creative requirements.

Visa Europe calls global pitch
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Visa Europe calls global pitch

Ad agencies are competing to promote company's role as sponsor of 2016 Olympics

Irn-Bru/Rubicon owner kicks off digital review
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Irn-Bru/Rubicon owner kicks off digital review

AG Barr, the manufacturer of soft drinks including Irn-Bru and Rubicon, is looking for a UK digital agency.

British Airways hunts agency for CRM brief
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British Airways hunts agency for CRM brief

British Airways is hunting for an agency to manage analytics for its CRM programmes.

Three seeks agency for content and social
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Three seeks agency for content and social

Three has issued a brief for a content and social media agency.

Saatchi & Saatchi London lands The Big Issue
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Saatchi & Saatchi London lands The Big Issue

The Big Issue, the magazine sold by the homeless and long-term unemployed, has appointed Saatchi & Saatchi London without a pitch.

VCCP recruits Red Bee Media's Andy Booth
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VCCP recruits Red Bee Media's Andy Booth

VCCP has hired Andy Booth, the group creative director leading the BBC account at Red Bee Media, as a creative director.

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