Agency: Bartle Bogle Hegarty
By Matt Williams, campaignlive.co.uk, Thursday, 29 April 2010 12:46PM
Isobel won the business after a pitch against undisclosed agencies, and will now be responsible for creating a series of print, poster and outdoor campaigns that promote the range of Bordeaux wines available in the UK.
The first £1 million campaign will roll out in June and will focus on how the wines can complement any meal.
Bordeaux Wine called a pitch for its advertising business in December last year and appointed Haystack to oversee the process.
The body had previously created most of its campaigns in-house but now wants to have a stronger relationship with ad agencies as it looks to fend off emerging competition from the New World.
Previous advertising activity from Bordeaux Wine had mainly consisted of partnership marketing campaigns.
This article was first published on campaignlive.co.uk