Walkers recruits celebrities for national flavours ads

By Alex Brownsell, campaignlive.co.uk, Tuesday, 04 May 2010 09:25AM

LONDON - Walkers is rolling out a new celebrity-laden TV ad campaign, promoting its range of 15 World Cup-inspired national crisp flavours.

Walkers: celebrities star in latest World Cup-inspired campaign

Walkers: celebrities star in latest World Cup-inspired campaign

Regular brand ambassador Gary Lineker appears in each of The Walkers Flavour Cup ads, by Abbott Mead Vickers BBDO, which feature a range of famous faces dressed in national clothing to support a particular flavour.

TV presenter Melinda Messenger and actor Will Mellor dress as French maids to support French Garlic Baguette flavour, while magician Paul Daniels dresses as a martial arts fighter in an ad promoting Japanese Teriyaki Chicken.

Former 'Coronation Street' actress Julie Goodyear wears carnival-inspired clothing to support Brazilian Salsa flavour, and former newsreader and presenter Stuart Hall also appears in the ads as a commentator.

Other flavours in the competition include American Cheeseburger, German Bratwurst Sausage, Australian BBQ Kangaroo and English Roast Beef and Yorkshire Pudding.

Ian Ellington, Walkers general manager, said: "At Walkers, we're passionate about creating great-tasting crisps, and this time around we've really pushed the boundaries by coming up with a massive 15 new flavours at once."

The first 60-second ad will broadcast tomorrow (5 May), with several more executions to follow over the coming weeks in the build-up to the FIFA World Cup in South Africa.

This article was first published on campaignlive.co.uk

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