Johnson & Johnson calls global ad pitch for baby products range
By Matt Williams, campaignlive.co.uk, Friday, 07 May 2010 12:05PM
LONDON - Johnson & Johnson is kicking off a review of the global advertising arrangements for its range of baby products.
The company has approached a number of its global roster shops, with a view to holding pitches for the work over the next six months.
The review will incorporate above-the-line advertising, which is currently handled by Lowe, and digital, which is handled by Profero.
Both incumbents have been invited to re-pitch for the business, which is estimated to be worth around £12m.
Last year, Lowe launched a TV campaign in the UK that focused on the brand's 'Touch of magic' position.
Johnson & Johnson works with a variety of global agencies on its advertising roster, including DDB, JWT, Abbott Mead Vickers BBDO, and McCann Erickson.
The company is currently holding a series of pitches to help build a new digital roster across its pharmaceutical, healthcare and consumer brands in Europe and Asia.
This article was first published on campaignlive.co.uk
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
- Lead User Experience Designer -London - £55,000-£65,000 Digital Gurus £60 - £70 per annum, London
- Senior Account Manager Gemini Search £34000.00 - £38000.00 per annum, City of London
- Powerpoint and Infographics presentation designer 30 to 40k+ Digital Gurus £30 - £45 per annum, London
- Web Development Manager NG Digital Marketing 30-35k DOE, South West
Chronicles of Cannes – Day Two: The Redux
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.