Nestlé to switch palm-oil supplier after pressure from Greenpeace
By John Reynolds, marketingmagazine.co.uk, Monday, 17 May 2010 03:38PM
Nestlé has bowed to pressure from Greenpeace and agreed to stop using palm oil sourced from the rainforest habitats of endangered orangutans.
The move by Nestlé comes just two months after Greenpeace launched a campaign urging the company to stop using palm oil and pulp and paper products from suppliers it accused of "trashing" Indonesian rainforests.
Nestlé had been using palm oil from Indonesian-based Sinar Mas Group, which Greenpeace argues is the most destructive producer of the product.
The confectioner was using the oil for its KitKat brand. The Greenpeace report argued that the Sinar Mas Group is destroying the Indonesian rainforest and thus contributing to climate change.
Under its new policy announced today (Monday), Nestlé will stop buying from Sinar Mas Group. Nestlé, in conjunction with The Forest Trust, a global non-profit organisation, has set out guidelines for sourcing its palm oil in the future.
These include to "be protected from plantations and farms operating in compliance with local laws and regulations"; "protect high conservation-value forest areas"; and "protect forest areas of ‘high carbon' value".
Nestlé said: "The partnership starts with palm oil, and Nestlé is studying its supply chains to determine a similarly ambitious target for the pulp and paper it uses."
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Community Manager | £26-30K, depending on experience. Dynamic New Alliances Up to 30K + Benefits, Central London
- Retention Manager Ball & Hoolahan £40,000 per annum, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review