Vice teams up with Intel to showcase technology in art

By David Barros, brandrepublic.com, Wednesday, 19 May 2010 12:40PM

LONDON - Intel has partnered with Vice magazine on a long-term project showcasing work from more than 80 artists around the world, including music producer Mark Ronson and director Spike Jonze.

Vice teams up with Intel to showcase technology in art

The 'Creators Project' aims to showcase musicians, artists and designers to a global audience and celebrate leading creative artists who incorporate technology in their work that will culminate in five international exhibitions.

The multi-year project starts with the launch of its portal website CreatorsProject.com, allowing visitors to watch interviews with the artists involved in the programme showcasing how they use technology in their work.

As well as established names, the artists include the "next generation of innovators" such as Brazil's Muti Randolph, China's Peng Lei, the UK's United Visual Artists and the USA's Radical Friend.

"We're watching a new generation of creative geniuses come into their own - artists who use technology tools as their paintbrushes, musical instruments, sculpting knives and sketchbooks," said Deborah Conrad, chief marketing officer at Intel.

"For them, computers are as pervasive as pencils. The Creators Project is where these worlds of art and technology collide."

The portal serves a purpose as a media channel as well as a platform to disseminate work between the artists.

"All too often our most talented artists struggle to showcase their work. This project is designed to empower this next generation of artists by levelling the playing field," said Mark Ronson, associate creator.

The project will be highlighted in five global Creators Conference exhibitions that will culminate in showcases, film screenings and panel discussions in New York, London, Sao Paulo, Seoul and Beijing.

"We're lucky to have a backstage pass to the most exciting uses of technology and the artists that inspire us by how they harness technology's power and potential to explore," said Conrad.

"Thankfully, VICE wanted to give everyone a front row seat to all of these incredible artists, and they had the guts and talent to do just that."

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Director Ball & Hoolahan £70,000 + Car/CA,