PHD wins £50m Kraft and Cadbury media
By Ian Darby, campaignlive.co.uk, Thursday, 20 May 2010 08:00AM
LONDON - Kraft Foods has consolidated its £50 million UK media planning and buying account into PHD.
The move follows a head-to-head contest for the consolidated Cadbury and Kraft business against Publicis' Starcom MediaVest Group.
Omnicom's PHD was the incumbent on the £25 million Cadbury account but will now also add the £25 million Kraft account, which was previously held by Starcom, to its duties.
The review was called earlier this month as Kraft looked to achieve savings following its £11.4 billion takeover of Cadbury in February.
PHD's triumph comes despite Kraft's strong international relationship with Starcom. Kraft has recently consolidated its US media account into the Publicis network and many observers expected the UK to follow suit.
The win completes PHD's capture of the confectionery giant's account from Starcom two years after it won the Cadbury business from the Publicis agency. Starcom had held the Kraft account since 2004, when it captured the business in a pitch against Mindshare.
Sources close to Kraft have also indicated that a review of its UK advertising, direct and digital arrangements could follow the media review.
It was recently announced that Phil Rumbol, the Cadbury marketing director, will leave the company following a reorganisation by Kraft.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel