O2 strikes deal with Dell for iPad rival

By Sara Kimberley, marketingmagazine.co.uk, Tuesday, 25 May 2010 02:05PM

LONDON - O2 has struck an exclusive partnership with Dell for the launch of its iPad rival, Dell Streak.

Dell Streak: aavailable in June

Dell Streak: aavailable in June

Somewhere in the middle, between Apple's iPad and a smartphone, Dell's Android-based tablet will offer thousands of Android apps when it becomes available in June.

The Streak features a five-megapixel camera, fast processor, built-in Wi-Fi and a five-inch touch screen.  
O2 will offer value tariffs and customer service with O2 'gurus' on hand in-store to help customers with the new product. O2 will also sell Apple's iPad in-store.

Last year, O2's two-year period of exclusivity with Apple iPhone came to end, enabling rival networks to offer the smartphone to their customers.

Steve Alder, O2's general manager, devices, said: "The Dell Streak is a bold new class of product, something we wanted to bring to our customers first. This means we can continue to offer our customers a range of the very best devices to make their lives a bit easier."

Separately, rival mobile operator Three today revealed it will offer a wi-fi and 3G data plan for the iPad, which is due to go on sale in the UK this Friday 28 May.



This article was first published on marketingmagazine.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs