O2 strikes deal with Dell for iPad rival
LONDON - O2 has struck an exclusive partnership with Dell for the launch of its iPad rival, Dell Streak.
Somewhere in the middle, between Apple's iPad and a smartphone, Dell's Android-based tablet will offer thousands of Android apps when it becomes available in June.
The Streak features a five-megapixel camera, fast processor, built-in Wi-Fi and a five-inch touch screen.
O2 will offer value tariffs and customer service with O2 'gurus' on hand in-store to help customers with the new product. O2 will also sell Apple's iPad in-store.
Last year, O2's two-year period of exclusivity with Apple iPhone came to end, enabling rival networks to offer the smartphone to their customers.
Steve Alder, O2's general manager, devices, said: "The Dell Streak is a bold new class of product, something we wanted to bring to our customers first. This means we can continue to offer our customers a range of the very best devices to make their lives a bit easier."
Separately, rival mobile operator Three today revealed it will offer a wi-fi and 3G data plan for the iPad, which is due to go on sale in the UK this Friday 28 May.
This article was first published on marketingmagazine.co.uk
- Global Insight manager | World leading OTC company Elizabeth Norman International £50000 - £60000 per annum + Car + bonus , London
- Analyst / Senior Analyst - Clientside Hasson Associates £30000 - £35000 per annum, London
- ACCOUNT MANAGER Live Recruitment £25000 - £30000 per annum + Bonus + Benefits, West Midlands
- SENIOR PLANNER - INTEGRATED AGENCY Live Recruitment Negotiable, Leicestershire
- DIGITAL STRATEGY MANAGER - INTEGRATED MARKETING AGENCY Live Recruitment £30000 - £35000 per annum, East Midlands
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media