Guinness launches urban regeneration CSR programme
LONDON - Guinness is to launch the Bring It To Life Awards, a social entrepreneurship programme encouraging people to make a positive contribution to their local community.
Consumers are being asked to enter urban regeneration ideas, with six ‘development awards' worth £15,000, and 13 ‘catalyst awards' worth £2,200 each, up for grabs.
Applications can be made at Unltd.org.uk/guinness-bring-it-to-life-awards from 27 May until 23 July.
The Diageo-owned brand is rolling out the scheme in partnership with UnLtd, a global organisation supporting social entrepreneurs, and UK-based voluntary body, Rathbone.
Paul Cornell, Guinness marketing manager, said: "The awards bring to life the philanthropic legacy of Arthur Guinness and aim to have a long- term positive impact on thousands of people in local communities across Britain."
The Bring It Life Awards form a wider part of The Arthur Guinness Fund, a global charitable fund launched last year to mark Guinness' 250th anniversary. The fund gives €6m per year to support programmes and projects around the world.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- PR Executive Â– London Â– £25k Blue Skies Marketing Recruitment £22000 - £25000 per annum, London
- McDonald's 10 best UK ads
- Martin Sorrell earns 780 times more than average WPP employee
- Campaign Viral Chart: Busta Rhymes features in Toyota rap ad
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Magazine ABCs: a media agency viewpoint