Guinness launches urban regeneration CSR programme

By Alex Brownsell, marketingmagazine.co.uk, Thursday, 27 May 2010 11:55AM

LONDON - Guinness is to launch the Bring It To Life Awards, a social entrepreneurship programme encouraging people to make a positive contribution to their local community.

Guinness: launching urban regeneration award scheme

Consumers are being asked to enter urban regeneration ideas, with six ‘development awards' worth £15,000, and 13 ‘catalyst awards' worth £2,200 each, up for grabs.

Applications can be made at Unltd.org.uk/guinness-bring-it-to-life-awards from 27 May until 23 July.

The Diageo-owned brand is rolling out the scheme in partnership with UnLtd, a global organisation supporting social entrepreneurs, and UK-based voluntary body, Rathbone.

Paul Cornell, Guinness marketing manager, said: "The awards bring to life the philanthropic legacy of Arthur Guinness and aim to have a long- term positive impact on thousands of people in local communities across Britain."

The Bring It Life Awards form a wider part of The Arthur Guinness Fund, a global charitable fund launched last year to mark Guinness' 250th anniversary. The fund gives €6m per year to support programmes and projects around the world.

This article was first published on marketingmagazine.co.uk