Google launches historical photography website
Google has teamed up with social engagement company We Are What We Do to create a website which allows consumers to "pin" old pictures of towns and cities on contemporary photographs.
The site, entitled Historypin, lets users share their personal photos by loading them up to a specific location on Google Maps or image on Google Street View.
Historypin is being rolled out in partnership with a number of brands, including Harrods, Trinity Mirror and The Savoy. Additional images are being provided by the Conservative Party.
Nick Stanhope, managing director at We Are What We Do, said: "Historypin aims to be the world's largest communal archive of historical images and stories. The unique way users can upload, review, comment on and share images via Historypin creates a fascinating window to the past."
Kate Hammond, marketing manager, Google, said: "With this highly original use of the Street View technology we hope that communities up and down the country will be brought a new perspective on local streets, landmarks and historic moments, in a way that benefits both old and young."
This article was first published on marketingmagazine.co.uk
- Mid Full Stack Developer Digital Gurus £35000 - £45000 Per Annum Benefits, Berkshire
- Head of Digital Analytics - top UK lifestyle publisher Ultimate Asset £60000 per annum + benefits, Hammersmith and Fulham
- Frontend Developer Digital Gurus £30000 - £50000 Per Annum Bonus and Benefits, London
- Social Media Manager Birchwood Knight £40,000 to £45,000 plus bonus and benefits, London (Central), London (Greater)
- Account Manager, Contract Blue Skies Marketing Recruitment £27000 - £30000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Black horse returns in new Lloyds Bank campaign