Google launches historical photography website
Google has teamed up with social engagement company We Are What We Do to create a website which allows consumers to "pin" old pictures of towns and cities on contemporary photographs.
The site, entitled Historypin, lets users share their personal photos by loading them up to a specific location on Google Maps or image on Google Street View.
Historypin is being rolled out in partnership with a number of brands, including Harrods, Trinity Mirror and The Savoy. Additional images are being provided by the Conservative Party.
Nick Stanhope, managing director at We Are What We Do, said: "Historypin aims to be the world's largest communal archive of historical images and stories. The unique way users can upload, review, comment on and share images via Historypin creates a fascinating window to the past."
Kate Hammond, marketing manager, Google, said: "With this highly original use of the Street View technology we hope that communities up and down the country will be brought a new perspective on local streets, landmarks and historic moments, in a way that benefits both old and young."
This article was first published on marketingmagazine.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Senior Designer Major Players £35000 - £45000 per annum, City of London
- Biddable Media Manager PPC - Cracking Client Accounts! Ultimate Asset £30000 - £37000 per annum + Amazing Benefits , London
- Senior Digital Designer Gemini Search £40000 - £50000 per annum, London
- Strategic Search Manager - PPC - LUXURY BRAND Ultimate Asset £25000 - £38000 per annum + Amazing Benefits, London