Google launches historical photography website
Google has teamed up with social engagement company We Are What We Do to create a website which allows consumers to "pin" old pictures of towns and cities on contemporary photographs.
The site, entitled Historypin, lets users share their personal photos by loading them up to a specific location on Google Maps or image on Google Street View.
Historypin is being rolled out in partnership with a number of brands, including Harrods, Trinity Mirror and The Savoy. Additional images are being provided by the Conservative Party.
Nick Stanhope, managing director at We Are What We Do, said: "Historypin aims to be the world's largest communal archive of historical images and stories. The unique way users can upload, review, comment on and share images via Historypin creates a fascinating window to the past."
Kate Hammond, marketing manager, Google, said: "With this highly original use of the Street View technology we hope that communities up and down the country will be brought a new perspective on local streets, landmarks and historic moments, in a way that benefits both old and young."
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER Royds Raphael £35K-£45K pa / £150 - £200 day rate., London
- SENIOR ACCOUNT MANAGER / ACCOUNT DIRECTOR Royds Raphael £50K-£60K, London
- Business Development Director - Design Branding and Integrated - London Spectrum £70,000 - £90,000, London
- Middleweight Graphic Designer become £28-35K, Central London