Pernod-Ricard shifts global Kahlua account out of Publicis into TBWA
By Ben Bold, campaignlive.co.uk, Friday, 04 June 2010 12:30PM
Pernod-Ricard brand Kahlua has moved its multimillion global advertising account out of Publicis New York and into TBWA's New York office.
The move followed a pitch that also involved roster agencies Publicis London and Euro RSCG.
The drinks group, which spent $14m on media in the US according to Nielsen data, is preparing to relaunch the coffee liqueur across the globe. It is understood that Kahlua's advertising has been dormant for the last couple of years.
Omnicom Group's TBWA\Chiat\Day office takes over the account, which will be managed by account director Lyndsey Corona. It becomes responsible for all Kahlua's global advertising.
TBWA handles a number of Pernod-Ricard's brands, including Absolut, Martell and Jameson.
Mathias Westphal, Kahlua's global marketing director, said in a statement: "TBWA\Chiat\Day New York has a proven ability to help reshape brand on a global scale ... [It was] key to our decision to appoint them as global communications agency for Kahlua."
Publicis London works on a number of Pernod-Ricard brands and was last year appointed to manage the group's £25m global Malibu account.
Kahlua was originally created in Mexico in 1936. It is operated and marketed globally by Pernod-Ricard's Absolut division.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Marketing Co-ordinator AF Selection Up to £25,000, Birmingham, West Midlands
- Digital Account Manager Source £150 - £180 per day, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned