VCCP hires Amazon head of search to assist global expansion

By Mark Banham, campaignlive.co.uk, Monday, 07 June 2010 12:16PM

VCCP has hired Amazon UK's head of search Kristina Smith to the position of senior search strategist, overseeing the agency's worldwide rollout of search marketing.

Paul Mead: founder of VCCP Search (Colin Stout)

Paul Mead: founder of VCCP Search (Colin Stout)

Smith, who was formerly responsible for both paid and natural search at Amazon UK, will play a central role in the agency's global expansion, which includes recent moves into both the US and German markets.

VCCP Search is the specialist search arm at the agency, founded by Paul Mead and CTO, David Midgley. 

It is now a top 20 UK search agency and has clients including Cheapflights.com, MTV and Virgin Money.

Mead said: "After three years at Amazon [Kristina], brings an incredible wealth of knowledge and experience to our clients. We will continue to seek out the very best client side search talent. Success in search is a simple formula of the best people and the most advanced technology. That’s the philosophy on which we’ve built the business."

Smith said: "Search marketing is evolving into some really exciting new areas, from social media to biddable display. What excites me about the opportunity at VCCP Search is that they are at the forefront of these new developments."

She added: "To be honest I never expected that I would ever move to an agency role, but their approach and structure is so different that I felt it was a unique opportunity. I think we are at a key point in the history of the search marketing industry and I wanted to be involved in a business that I believe is going to help shape the future of this sector."

 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Retail Store Designer Fashion & Retail Personnel Consultancy £30000 - £33000 per annum + bonus and benefits, London