Vizeum lands BT's 2012 comms brief

By Anne Cassidy, campaignlive.co.uk, Thursday, 17 June 2010 08:00AM

Vizeum has won the strategic media planning account for BT's sponsorship of the London 2012 Olympics.

BT... 2012 task

The Aegis-owned agency partnered with the specialist sponsorship agency IMG in a pitch against undisclosed agencies handled by the AAR.

Vizeum will work on media strategy, while the sports specialist IMG will create sponsorship activation on the account. It is Vizeum's first appointment to the BT roster.

BT is a first-tier domestic sponsor of the Olympics and the official communications services partner. Tier-one sponsors donate around £40 million and are expected to get publicity worth up to £80 million from their connection with the Games and the use of the 2012 logo on ads with the Olympic rings.

BT's £75 million media planning and buying account moved in February to Maxus, which is unaffected by Vizeum's appointment.

This article was first published on campaignlive.co.uk