Chevrolet to launch first ad campaign on Microsoft Kinect
By Sara Kimberley, campaignlive.co.uk, Tuesday, 22 June 2010 01:50PM
Chevrolet will be one of the first advertisers to run a campaign integrating with Microsoft's new gaming controller Kinect, when it launches this autumn.
The car manufacturer will promote its Volt electric car in 'Kinect Joy Ride', a game produced by Microsoft Game Studios that works with the motion sensor controller.
Users will be able to drive the Chevrolet Volt in the game.
A special sensor will recognise players and respond to their movements and gestures. Kinect can also take pictures during gameplay, which players will be able to upload to their favourite social sites when the game ends.
Chevrolet is to run an ad campaign around 'Kinect Joy Ride', brokered by Starcom through Microsoft Advertising, this summer.
Jim Campbell, Chevrolet Marketing US vice-president, said: "The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years."
Campbell added: "Our marketing campaign needs to reflect this. Kinect allows us to bring the excitement of the showroom to the living rooms of our customers. It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision."Kinect had previously existed under the codename Project Natal.
This article was first published on campaignlive.co.uk
- ACCOUNT MANAGER Live Recruitment £25000 - £30000 per annum + Bonus + Benefits, West Midlands
- SENIOR PLANNER - INTEGRATED AGENCY Live Recruitment Negotiable, Leicestershire
- DIGITAL STRATEGY MANAGER - INTEGRATED MARKETING AGENCY Live Recruitment £30000 - £35000 per annum, East Midlands
- Senior Brand Manager Ball & Hoolahan £55,000 + Car or C/A, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £48,000 per annum + Car or C/A, United Kingdom
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media