Agencies line up for Barclays DM review
By Matt Williams, campaignlive.co.uk, Thursday, 01 July 2010 08:00AM
Barclays is holding a review of its consumer-facing direct marketing arrangements.
The company has contacted roster agencies with a view to holding a pitch for the business later this month. An appointment is expected to follow soon afterwards.
The successful shop will be responsible for overseeing all of the brand’s retail work, which is currently handled by agencies on a project basis.
Barclays uses a number of agencies across its direct roster, including EHS 4D, Iris, Rapp, Soho Square and Balloon Dog.
Bartle Bogle Hegarty handles the company’s above-the-line advertising, with digital work overseen by Dare. Walker Media is the incumbent on all of Barclays’ media planning and buying business.
Barclays has worked hard in recent months to try to create a brand that appeals more readily to a younger generation of consumers.
The company recently launched a virtual reality campaign, called 56 Sage Street, which challenged gamers to improve their social status by using money sensibly.
It has also introduced "Barclays Live", a talent contest aiming to find the UK’s best dance act.
Earlier this year, Barclays launched a campaign to promote the bank’s ability to help its customers’ money go further. Created by BBH, the humorous television ads featured a voiceover from The Office writer Stephen Merchant.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- CRM Manager Ball & Hoolahan £40,000 per annum, South West England
- Senior Shopper Insight Manager Ball & Hoolahan £65,000 + Car/ Car Allowance, South East England
- Visual Merchandiser & Store Design Blue Skies Marketing Recruitment £80 - £150 per day, London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood