Chime Communications buys agency to bolster sports division

By Joe Thomas, marketingmagazine.co.uk, Tuesday, 13 July 2010 11:45AM

Chime Communications has acquired global sporting events consultancy Pmplegacy to beef up its sports marketing division.

Lord Bell: chairman of Chime Communications

Lord Bell: chairman of Chime Communications

Chime has acquired the consultancy from parent company Pmpgenesis, to develop its offering in helping cities win sporting events.

Pmplegacy was founded by Peter Mann and has worked on a wide range of major events including Olympic and Paralympic Games; Youth Olympic Games; Asian and Commonwealth Games and cricket, football and rugby world cups.

Pmplegacy has also worked with many international federations including Fifa, the IRB and FIBA, as well national governing bodies the  RFU, the FA, the LTA, the British Equestrian Federation and England Netball.

Jim Glover, chief executive of the sports marketing division of Chime Communications, said: "Developing global major event bidding expertise is a clear area of focus for the sports marketing division of Chime Communications.

"As our work is increasingly becoming more international, this acquisition marks an important move for us in our ambition to work even more closely with cities, governing bodies and bid committees, on insightful strategies and activation plans to win major global events."

Chime’s sports marketing division currently includes Fast Track, Essentially and Stuart Higgins Communications.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London