Richard Desmond buys Five for £103.5m
Richard Desmond is now a player in the UK commercial television industry after signing a £103.5m deal to buy Five from European broadcaster RTL.
After a period of intense speculation, the deal was signed in the last hour and Desmond's Northern & Shell company is now the sole owner of Five.
The cash payment values Five at a twentieth of the current £2.1bn market capitalisation of ITV, which generated £1.9bn annual revenues last year - around seven times greater than Five's.
Gerhard Zeiler, chief executive of RTL Group, said: "With a significant recovery of the UK TV advertising market and Five performing well in the first half of 2010, we saw a window of opportunity to realise a transaction based on a fair evaluation of Five.
"The disposal is in line with RTL Group’s strategy of being number one or two in each of our markets. I would like to thank the whole team at Five and CEO & Chair Dawn Airey for their passion and professionalism, especially in the difficult past 20 months which saw a comprehensive restructuring of the company."
A spokesman for RTL said all members of Five’s staff, including chief executive Dawn Airey, are now employees of Desmond and Airey is not going to move to another role within RTL.
RTL’s bank JP Morgan has acted as exclusive financial adviser to the transaction.
This article was first published on campaignlive.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK