Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Unilever adds GPS devices to Omo washing detergent
By Staff, brandrepublic.com, Friday, 30 July 2010 10:22AM
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
Consumers who pick up one of the GPS featured boxes also get a pocket video camera and an invitation to take their families to a day of Unilever-sponsored outdoor activity that continues the brand's "Dirt is Good" positioning, which encourages parents to let their kids have fun even if it means they get dirty.
This article was first published on brandrepublic.com
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
