Tech brands ready iPad rivals
By Jennifer Whitehead, marketingmagazine.co.uk, Tuesday, 03 August 2010 08:00AM
Technology brands are set to plough millions of pounds into marketing campaigns as they take on Apple in the burgeoning tablet computer market.
Samsung and BlackBerry manufacturer Research in Motion are among those planning to roll out rivals to Apple's iPad in the run-up to Christmas, with the backing of major integrated campaigns.
Samsung's Galaxy Tab could be unveiled as early next week. It will be joined by challengers such as Lenovo's LePad. Acer and T-Mobile are also set to unveil tablets, while Dell recently launched its Streak hybrid device.
Francisco Jeronimo, research manager for European consumer wireless and mobile communications at IDC, believes there will be sufficient consumer demand for brands to generate a return on their marketing investment.
'It will be the biggest hit of Christmas,' he said. 'As volumes increase, prices will come down, that's where the market opportunity lies.'
This article was first published on marketingmagazine.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- Account Manager - Global Omnichannel Marketing Analytics Leader Recruitment Revolution £25,000 to £35,000 + 10% bonus + pension, Brighton, East Sussex
- Community Marketing Coordinator - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Advertising Technology Executive - Media Owner (Music & Ents) Silverdrum Up to £35,000 + benefits, London (Central), London (Greater)
- BBC social media manager calls for brands to add value
- Dave Trott: Great advertising isn't just gimmicks
- Johnny Fearless closes after client departure
- WPP launches Xaxis Audio with Global
- Google aims to hold brands' hands with 'programmatic playbook'
- Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards