Tribal DDB and Rapp merge in New Zealand

By Jane Leung, Media Asia, Wednesday, 04 August 2010 09:29AM

AUCKLAND - DDB Group New Zealand has announced their decision to merge full-service, data driven creative agency Rapp and digital marketing agency Tribal DDB as Rapp/Tribal. The final arrangements are taking place over the next two weeks.

Robert Limb, Rapp New Zealand’s current managing director, will be leading the Rapp/Tribal operation.

The client portfolio under the merged agency include ANZ New Zealand, McDonald’s, Yellow, Cadbury, CIGNA, NZ Lotteries, Loyalty NZ and Wattie’s.

Limb explains, "We have collectively experienced a surge in digital work from 30 per cent to 70 per cent over the past six months. Rapp itself has flourished growing from five people to a team of 40 in just three years. Tribal has grown at an incredible rate too."

He noted that clients are demanding smarter and more engaging solutions from agencies. By combining Rapp/Tribal, the group will provide a lot more ‘room for growth’ in terms of capability.

"This is about creating new opportunities and a balanced leadership focused on growth not cost cutting; in fact we will be creating five new roles as part of the merger," said Limb.

This article was first published on Media Asia