Bauer plots launch of 'Grazia for Him'
By Katherine Levy, campaignlive.co.uk, Thursday, 12 August 2010 08:00AM
Bauer Media is working on the launch of a glossy men's magazine, billed as "Grazia for Him".
Bauer Media: plots launch of men's mag
The magazine will be trialled as a one-off in the autumn but, according to media agency sources, a second edition is planned for spring 2011, with the aim of taking the magazine weekly should it test well.
It is understood that the magazine will be tested via distribution with Grazia and is being touted to agencies as an upmarket men’s title that will resemble a cross between GQ and The Week – fusing men’s fashion and news.
Ella Dolphin, the publisher of Grazia, is thought to be heading the commercial side of the planned launch.
Bauer recently talked up the advertising potential in the men's market via a piece of research titled "4D Man". However, this week’s Audit Bureau of Circulation figures are likely to show sales growth is proving hard to come by in the men’s sector.
Bauer declined to comment as Campaign went to press.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- B2B Marketing & Business Development Manager Tarsh Lazare Marketing Recruitment £35,000 - £40,000 plus benefits, West London
- Mid/Senior level print and digital designer (an all-rounder!) KMD Up to £42, 000 per annum, Shoreditch, East London
- B2C Marketing & Business Development Manager Tarsh Lazare Marketing Recruitment £35,000 - £40,000, West London
- MARKETING MANAGER - BTL agency - £35k basic plus bonus on results - London Judi Patton £35k plus bonus, London
- Business Development Manager (FMCG) - Bristol Agency - £50k - £65k + car + bonus Henry Nicholas Associates £50000 to £65000 per annum, Bristol
Most viewed
- Ikea turns to Pinterest for first Indian-inspired range
- Billington Cartmell picked for 'integrated' Apprentice ad task
- Paddy Power ad banned for being offensive to transgender community
- Campaign Viral Chart: Musical flashmob plays its way to the top
- Twitter's Dorsey named Cannes Lions Media Person of 2012
- OMD retains £10m Shop Direct search business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
