L'Oreal launches $50m media review in Australia
By Katherine Levy, campaignlive.co.uk, Tuesday, 17 August 2010 01:00PM
L'Oreal, the cosmetic giant, is continuing the process of consolidating its media agency roster by reviewing its $50m (£28.8m) account in Australia.
L'Oreal: reviewing its Australian media account
The account is currently split between Interpublic's Universal McCann and Publicis-owned ZenithOptimedia and the move follows the recent consolidation of L’Oreal’s $70m (£44.7m) US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. US media planning was not part of the review.
L'Oreal's £74 million UK media planning and buying account is currently handled by ZenithOptimedia.
In addition to the main L'Oreal Paris brand, L'Oreal also owns the Maybelline and Garnier brands. This year, Fortune magazine named L’Oreal as the only French company to be rated in its top 50 list of the "World's Most Admired Companies".
L’Oreal Australia could not be reached for comment at the time of publication.
This article was first published on campaignlive.co.uk
Related articles
- Mindshare China scoops L'Oreal China media account
- L'Oréal reviews European digital media
- L'Oréal brings marketing into executive committee
- News Int's Schwartz resurfaces at L'Oreal
- JWT Melbourne turns Tweeters into authors for the Melbourne Writers Festival
- Cheryl Cole's L'Oreal ad escapes ASA ban
- Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
Additional Information
Campaign Jobs
- Designer / Creative Artworker David Thatcher Recruitment £25-30k, Wantage, South Oxfordshire
- Senior Account Manager / Account Director David Thatcher Recruitment 335-60k dep experience, Milton Keynes
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
