GM's Chevy marque calls Euro ad review
By Sara Kimberley, campaignlive.co.uk, Thursday, 26 August 2010 08:00AM
The General Motors-owned car marque Chevrolet is holding a pitch for its pan-European advertising business.
The car-maker, whose models include the Matiz and Aveo, has approached a number of agencies ahead of a pitch next month. It is unclear how the review will impact on the Chevrolet UK business but the winning agency is expected to create work to run across European markets.
In the past, Chevrolet has used StrawberryFrog in Amsterdam to handle its creative work in Europe. In 2007, the agency was responsible for the launch of the Aveo.
In the UK, GM has predominantly worked with the IPG-owned Lowe Worldwide on Chevrolet. The agency won the account in December 2006. Two years later, Chevrolet awarded its direct marketing account to DraftFCB, which also handles GM’s Vauxhall and Saab brands.
However, GM is increasingly using agencies outside of its roster for individual markets and brands.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Senior Planner Direct Recruitment £60,000 - £80,000, London (Central), London (Greater)
- Planning Director Direct Recruitment £80,000 - £100,000, London (Central), London (Greater)
- Senior Planner Direct Recruitment £75,000 - £85,000, London (Central), London (Greater)
- Digital Planner / Senior Digital Planner Direct Recruitment £50,000 - £70,000, London (Central), London (Greater)
- Virgin Holidays launches digital Caribbean push
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- Radio Times: 50 years of Doctor Who covers
- McDonald's marks 40 years with charity ad