MediaCom scoops BSkyB's £15m online media account
By Katherine Levy, campaignlive.co.uk, Thursday, 26 August 2010 09:56AM
BSkyB has selected MediaCom to handle its estimated £15 million media planning and buying account for its online display advertising business.
Diffiniti, the Aegis Media agency, was the previous incumbent on the account but lost the business following a pitch process.
Sky launched a review in April for all its requirements across search, display, social media, affiliates and digital creative work in the UK.
MediaCom’s appointment is part of this ongoing process and Sky is expected to hire a digital creative agency and an agency to handle its search media in due course.
As well as Diffiniti, the media company’s incumbent roster included Brothers and Sisters, AKQA, Soup and Bigmouthmedia.
According to The Nielsen Company, BSkyB spent £8.2 million on digital media, excluding search, during 2009, representing an increase of 17.2 per cent when compared with 2008.
Louise Mullock, the head of online sales and marketing at BSkyB, has been co-ordinating the review.
Sky’s recent advertising activity has pushed its broadband and sports channels range. This week, it launched Sky Sports News in high definition as part of a push to win subscribers.
This article was first published on campaignlive.co.uk
- Business Development Manager The Great & The Good £45000 - £50000 per annum, London
- SENIOR ACCOUNT MANAGER - INTEGRATED B2B AGENCY Live Recruitment Negotiable, London
- Direct Marketing Executive Stopgap £26000 per annum, London
- Account Manager- Integrated Creative Agency Spectrum 360 Recruitment £26k - £33k, London (Central), London (Greater)
- PROJECT MANAGER - LONDON - £30-40K + BENEFITS Salt £30000 - £40000 per annum + Benefits, London
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'
- 7 things Proximity has learned in the new Omnicom building